Insights on game localization, workflows, and production-ready best practices for studios and publishers.
The Chinese gaming market is massive, and it’s no surprise that developers worldwide want to break into it. With sources like statista attributing to China over $112 billion in gaming revenue, it offers a huge opportunity for game developers. But entering this market isn’t as simple as releasing a game globally and hoping for the…
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How many times a day do you usually use your phone? When’s the last time you used it today? These two questions, no matter who you ask, highlight the importance that our phones have in our daily lives, whether it is for business, necessity or simply for fun. So it doesn’t come as a surprise…
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For many developers the most important question besides there’s life after death is the following: How can I make more players find my game? If you are a mobile game developer a significant part of your strategy to improve your game’s visibility should be ASO. But what is ASO? ASO or App Store Optimization is…
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You have finally decided to follow your heart and develop your first ever PC game, to finally pursue the career you have always dreamed about! You have heard about game localization, did a little bit of research and read about the many benefits it can bring your way, but you still feel a little lost…
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Would it be accurate to guess that you are probably reading this on a phone? Well, even if you are not, we could guess that you’ve probably used it at least once in the last 5 minutes. With phones being basically an extension of our body at this point – kind of sad if you…
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Before game developers even start thinking about translating their game into other languages, most times, they have already decided to release it in English, no matter which language was used to develop the game. As a matter of fact, many choose to localize their game into English first, for various advantageous reasons. But why is…
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We know it may sound bad and feel like “corporate stuff”, but trust us if you are an indie dev you need market research, and after this blog you’ll realize that it’s not even that bad. Market research is essentially a process that will help you gain information about potential players, market size, potential revenue,…
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Intro Game UI (User Interface) includes all the interactive elements players engage with while gaming, such as menus, buttons, and HUD elements. While designing an intuitive and visually appealing UI is essential, proper, high quality game UI localization is also indispensable to ensure the game is accessible, engaging and functional. Why Game Localization is…
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Did you know that between 80 – 90% of indie games fail to achieve commercial success? One of the main reasons for this is the lack of effective marketing. Many indie developers pour their hearts into creating innovative and unique games, but without a solid marketing strategy, these games often remain invisible. Lucky for you, there’s…
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